The Haze is Back – Is Your Home Really Safe to Breathe In?
💨 The Haze is Back – Is Your Home Really Safe to Breathe In?

If you've stepped outside lately, you’ve probably noticed the sky looking a little... dusty. That’s not just your imagination. The 2025 haze has officially hit Malaysia, and air quality readings in many areas have reached unhealthy levels.
While you can wear a mask outdoors, what’s protecting your lungs inside your home?
Let’s break down why an air purifier is your must-have appliance this season — and how you can protect your family better.
📊 What is Air Quality Index (AQI)?
The Air Quality Index (AQI) is a tool used to measure and report daily air quality. It tells you how clean or polluted the air is and what associated health effects might be a concern for you.
Here's a quick guide to understanding AQI levels:
| AQI Level | Air Quality | Health Implications |
|---|---|---|
| 0–50 | Good | Air quality is considered satisfactory. |
| 51–100 | Moderate | Acceptable, but some pollutants may affect sensitive individuals. |
| 101–150 | Unhealthy for Sensitive Groups | Elderly, children, and people with respiratory issues may be affected. |
| 151–200 | Unhealthy | Everyone may begin to experience effects. |
| 201–300 | Very Unhealthy | Health alert: serious effects possible for everyone. |
| 301+ | Hazardous | Emergency conditions. Everyone is at risk. |
👉 During haze season, AQI levels in parts of Malaysia can spike above 150 — that’s considered unhealthy for everyone. That’s when having an air purifier becomes essential.
🛡️ Why You Need an Air Purifier at Home
With pollution levels on the rise, an air purifier isn’t a luxury — it’s a necessity. Here’s how it helps protect you and your loved ones:
✅ Filters Out Dangerous PM2.5 Particles

PM2.5 refers to microscopic particles that can enter your lungs and even your bloodstream. A good air purifier with a HEPA filter can remove up to 99.97% of these invisible threats.
✅ Creates a Safe Indoor Environment
Your home should be a safe space. Air purifiers clean the air from haze, dust, smoke, bacteria, and allergens — giving you peace of mind, especially if you have kids or elderly family members.
✅ Great for Sensitive Individuals & Pets
Do you or your loved ones suffer from asthma, allergies, or sinus issues? Clean air helps reduce triggers and keeps breathing easier — even for your pets.
🔍 How to Choose the Right Air Purifier
Not all purifiers are created equal. Here are a few things to look out for:
| Feature | Why It Matters |
|---|---|
| HEPA Filter | Captures haze particles, dust, pollen, and more |
| Coverage Area | Choose based on your room size (e.g. 40–60㎡) |
| Noise Level | Below 35dB ensures quiet nights |
| Energy Efficiency | Save electricity while running 24/7 |
| Air Quality Sensor | Shows real-time air quality & auto-adjusts |
🏠 Make Home the Safest Place to Breathe
The haze season might be out of your control, but your indoor air quality isn't. A reliable air purifier makes your living space a clean, comfortable, and healthier environment.
Whether it's for your bedroom, living room, or workspace — there’s a model out there that fits your needs and budget.
Clean air starts at home — let us help you create a safe space for your loved ones.
Visit your nearest ESH outlet or shop online to find the air purifier that’s right for you.
Let’s make smart choices — for your health, your family, and your peace of mind.